Wednesday

The House Of Peroni

If you come out of Oxford Circus tube station, and walk north past H&M and Nike, you will turn a corner and find a row of terraced town houses.
At Number 41 is The House of Peroni. Neatly tucked in the middle of the terrace, but bursting at the seems with Italian culture.
From fashion, to film, music, art and food, this is worth a trip one evening during November!

The House of Peroni, London, November, That Guy Luke, Blog

The House of Peroni, London, November, That Guy Luke, Blog

Walking in through the flourescent entrance, we decided to work our way through the house room by room to take in everything it had to offer.
First stop, the bar on the ground floor, which is open from 12pm - 11pm. 
The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog

The drinks menu has been created by Gerry Calabrese, who is the man behind the drinks at the Hoxton Pony, and there are a range of new cocktails created especially for the house.

The House of Peroni, London, November, That Guy Luke, Blog

For us though, nothing can be a great pint of Peroni after a long-day in the office!

The House of Peroni, London, November, That Guy Luke, Blog

Which may, or may not have, gone down a little quicker than it should have done!

At the rear of the bar is a dark room, featuring moving art across 8 screens by digital artist Quayola.
Just like when you stare at the clouds, you could sit down and spot the different shapes that were created as the art moved from frame to frame.
The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog


After shape spotting and catching up on each others week, we made our way out into the hall to be met by The Blue Ribbon. 
The House of Peroni, London, November, That Guy Luke, Blog

 The House of Peroni, London, November, That Guy Luke, Blog

Upstairs is a completely different atmosphere. If downstairs was for the artists and relaxing, then upstairs is for the fashionista's and food lovers. 

Oh, and the best part? There is a private cinema showcasing a range of films.
The House of Peroni, London, November, That Guy Luke, Blog

Hanging from the ceiling are white backdrops which sections the room out, and acts as screens for fashion films to be shown throughout the night, whilst the DJ fills the room with his latest music.

We grabbed a spot and carried on catching up, whilst staring up to see the short-films being screened.
The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog

Emilio (His real name is Joe, but we were being Italian for the evening) works at a fashion house, so was in his element when he spotted a selection of handbags by designer Simone Rainer.
Simone was studying a maths degree when he discovered fashion was his love. He dropped the degree, created his line, and the rest is history.
You could see his mind racing away as he unzipped, zipped, felt and held the bag as if it was his own.
The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog

Whilst I (now named Sebastiano) worked out that my camera wouldn't fit in any of them, so headed on through the archway towards the outside area.
The House of Peroni, London, November, That Guy Luke, Blog


The House of Peroni, London, November, That Guy Luke, Blog
Top is from Zara (Similar here), jeans from Levis, shoes from Dune and bag from Mulberry.

Earlier in the year, I told you about Street Feast over in Dalston, and on selected evenings you can find a couple of their stalls out on the roof terrace; serving up (you guessed it!) pasta and other Italian dishes, which tasted really good whilst washed down with more Peroni!

If you want to have a sit down meal, then you can in the restaurant on the ground floor. Click Here to reserve a table. 

The House of Peroni, London, November, That Guy Luke, Blog

As it was freezing outside, we ate our pasta quick and went back inside to be greeted by a new friend...
The House of Peroni, London, November, That Guy Luke, Blog

The House of Peroni, London, November, That Guy Luke, Blog

As the house is inspired by 1960's, Silvia Bergomi created a bespoke fragrance for the event.
Of course, Emilio went straight in for a smell from the bottle and gave his seal of approval.
The House of Peroni, London, November, That Guy Luke, Blog

The House of Peroni, London, November, That Guy Luke, Blog

If you love calligraphy, then make sure you don't just walk through the entrance without taking in the work by graffiti artist and graphic designer Andrea (he is also know as Riot!). 
After a few drinks, you may be stood there staring for a little longer than normal, reading all the words he had written.
Not that we did that at all...
Okay, maybe we did for quite a while- but it was so cool!
The House of Peroni, London, November, That Guy Luke, Blog

Fit to burst of Italian food, drink and culture, we made our way back out onto Portland Terrace and into the cold night. Sebastiano and Emilio were off to party!

The House of Peroni is only here for November though, so you have a couple of weeks to get yourself down there! Each week the house holds different events and film screenings, so it never stays the same.
You can find it here, and the house is open from 12pm-midnight, Monday to Friday.